Everything I Needed to Know About Prospect Management, I Learned From World of Warcraft

Track: Campaigns

Session Number: 1098
Date: Fri, Aug 10th, 2018
Time: 4:15 PM - 5:15 PM
Room: Room 413-415

Description:

The LSU Foundation is about to embark on its first $1B+ campaign in the university's history. To prepare, the organization saw the need to instill discipline, overhaul its systems, and develop a progressive prospect management shop from the ground up. In this session you will hear from a world ranked World of Warcraft player on how her experience competing with one of the top guilds in the world provided deep insights that allowed her to build and operationalize the program in a way that has led to transparency, collaboration, and truly donor-centric fundraising opportunities. This is a deep dive into the process that got them there, and the lessons they learned along the way. You will leave this session with concrete, actionable tasks and tools to begin building a shop of your own.
Session Type: Breakout Session

Primary Competency: RM:Competency 2: Relationship Management Policy
Secondary Competency: RM:Competency 9: Fundraiser Performance
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level I, Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will gain a deep understanding of how to effectively develop relationship management guidelines for their organization
Learning Objective #2: Attendees will learn how to implement processes and procedures that align with relationship management goals, including deliverables that may be copied or tweaked
Shop Size: All Shop Sizes
Session Type: Breakout Session

Primary Competency: RM:Competency 2: Relationship Management Policy
Secondary Competency: RM:Competency 9: Fundraiser Performance
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level I, Level II
Recommended Prerequisites: none
Learning Objective #1: Attendees will gain a deep understanding of how to effectively develop relationship management guidelines for their organization
Learning Objective #2: Attendees will learn how to implement processes and procedures that align with relationship management goals, including deliverables that may be copied or tweaked
Shop Size: All Shop Sizes