Research to the Rescue! Using Plug and Play Projection Models to Inform Fundraising Decisions

Track: Campaigns

Session Number: 1001
Date: Sat, Aug 11th, 2018
Time: 9:45 AM - 10:45 AM
Room: Room 413-415

Description:

Be honest- have you ever looked at your organization’s fundraising goals and thought “How on earth did they come up with that goal?”. Or- on the flip side, have you been asked to tap into your superhero research abilities and provide data to support the fundraising goals? This presentation will highlight one researcher’s journey of creating customized plug and play projection models to identify both donor and revenue trends, as well as showing fundraisers what tactics are most effective when setting fundraising goals. Additionally, the presenter will provide examples of how these models can be used in all different research shops, no matter the size or industry. Superheroes Assemble!
Session Type: Breakout Session

Primary Competency: PR:Competency 9: Organization and Fundraising Knowledge
Secondary Competency: PR:Competency 2: Prospect Research Essentials
Tertiary Competency: PR:Competency 4: Utilizing Research Resources
Intended Audience Level: Level II
Recommended Prerequisites: None
Learning Objective #1: Attendees will learn a new method to identify and showcase fundraising trends such as donor and revenue growth at their organization.
Learning Objective #2: Attendees will be equipped with practical tools that can help showcase their knowledge of how research can inform fundraising decisions at their organization.
Shop Size: Small, Mid-Size/Large, All Shop Sizes
Session Type: Breakout Session

Primary Competency: PR:Competency 9: Organization and Fundraising Knowledge
Secondary Competency: PR:Competency 2: Prospect Research Essentials
Tertiary Competency: PR:Competency 4: Utilizing Research Resources
Intended Audience Level: Level II
Recommended Prerequisites: None
Learning Objective #1: Attendees will learn a new method to identify and showcase fundraising trends such as donor and revenue growth at their organization.
Learning Objective #2: Attendees will be equipped with practical tools that can help showcase their knowledge of how research can inform fundraising decisions at their organization.
Shop Size: Small, Mid-Size/Large, All Shop Sizes