Validating Wealth Screenings: Minimum Effort for Maximum Benefit

Track: Prospect Research

Session Number: 1154
Date: Wed, Aug 8th, 2018
Time: 9:00 AM - 12:00 PM
Room: Room 408-410

Description:

Wealth screenings are a valuable tool in the prospect researcher’s arsenal, but they are of limited value without the human touch. Computers and matching algorithms lack the ability to infer, interpret, and analyze. In this session, learn about a process developed by one prospect research team for “quick and dirty” validation of electronic wealth screening results.
Session Type: Pre-Conference Workshop

Primary Competency: PR:Competency 7: Screenings
Secondary Competency: PR:Competency 5: Financial Capacity Evaluation and Wealth Indicators
Tertiary Competency: PR:Competency 4: Utilizing Research Resources
Intended Audience Level: Level I
Recommended Prerequisites: Basic familiarity with wealth screening tools and prospect research tools is necessary.
Learning Objective #1: Attendees will be able to differentiate between the preliminary capacity rating used in pre-qualifying prospects from the in-depth capacity ratings needed as a prospect moves through the pipeline.
Learning Objective #2: Attendees will be able to identify the most important wealth indicators to consider when validating an electronic wealth screening.
Shop Size: All Shop Sizes
Session Type: Pre-Conference Workshop

Primary Competency: PR:Competency 7: Screenings
Secondary Competency: PR:Competency 5: Financial Capacity Evaluation and Wealth Indicators
Tertiary Competency: PR:Competency 4: Utilizing Research Resources
Intended Audience Level: Level I
Recommended Prerequisites: Basic familiarity with wealth screening tools and prospect research tools is necessary.
Learning Objective #1: Attendees will be able to differentiate between the preliminary capacity rating used in pre-qualifying prospects from the in-depth capacity ratings needed as a prospect moves through the pipeline.
Learning Objective #2: Attendees will be able to identify the most important wealth indicators to consider when validating an electronic wealth screening.
Shop Size: All Shop Sizes