Education

Online Best Practices Webcast

Participate in Education on the Hottest Topics

APRA’s Best Practice Webcasts offer education throughout the year on the hottest topics in prospect development presented by industry experts. Visit APRA’s Online Store to review past Best Practice Webcasts alongside Prospect Development session recordings, Online Solutions Showcases and more! 

Freakout Friday: You and Your Bubble

Date and Time: Friday, January 13, 2017 from 12:00pm – 1:00pm Central Time

Speaker:  Liz Rejman, Associate Director, Fundraising Operations, Pathways to Education & Lori Hood Lawson; CEO, Co-founder; WorkingPhilanthropy.com

Body of Knowledge Domain and Competency: Prospect Research 4  
Body of Knowledge Level: I

The World Wide Web was meant to be an open and objective window to the information available on the Internet. Over time, personalization has filtered the choices available to us – creating a unique search experience. For better or worse, we now receive more of what we click.

Yes, the Internet knows you.

 

This session will examine the extent that this personalization affects search results and the insights that are developed from this perspective.

Register today!


 Inside Fundraiser Performance 

Speaker: Jessica Balsam, Associate Director, Prospect Management, University of Washington; Halbe Dougherty-Wood, Director for Advancement for Computer Science & Engineering, University of Washington
Body of Knowledge Domain and Competency: Relationship Management 9, 13, & 15
Body of Knowledge Level: I & II 

We all know major gift officers have complex jobs, but how much do we really understand about their work? Jessica and her fundraiser colleague Halbe undertook a project to learn more about what makes a top performing MGO at University of Washington, both quantitatively and qualitatively. They will show what they learned, and share ideas for using this knowledge to improve our relationships with fundraisers, better interpret fundraiser work into our prospect management systems, and increase our capacity to partner with MGOs and their managers in reaching their full potential.

Download the recording today!


We all know major gift officers have complex jobs, but how much do we really understand about their work? Jessica will share what she learned from a project to learn more about what makes a top performing MGO at University of Washington, both quantitatively and qualitatively. She will share ideas for using this knowledge to improve fundraiser metrics, better interpret fundraiser work into ones and zeros in our prospect management systems, and increase our capacity to partner with MGOs in reaching their full potential.