Definition of Prospect Development
A Brief Description of the Prospect Development Profession
Prospect Development is the strategic arm of an organization’s fundraising operation, focusing on prospect pools and pipelines. Prospect Development professionals collaborate with gift officers and development leaders to ensure fundraising efforts are focused on working with the right donors for the right gifts at the right time (and in many cases, with the right initiatives).
Prospect Development has evolved to include the following roles and responsibilities:
This evolution has been driven in part by advances in information management technology, data storage, trends in information availability, and increased need for data-driven decision making.
Prospect development practitioners are guided by a code of ethics (outlined by APRA International) that ensures all activities performed are legal, ethical and appropriate for their individual organizations.
Prospect Development professionals work in a variety of organizations which fundraise, including colleges and universities, private schools, medical centers and hospitals, arts organizations, social organizations, environmental organizations and political organizations.
Approved on May 16th, 2014 by the APRA Board of Directors