26th Annual International Conference

Keynote Presenter — Jon Duschinsky

APRA Keynote Presentation: "Finding Your People Power"
Presenter: Jon Duschinsky, bethechange

The term “movement” has successfully found its place in our day to day lexicon as we watch people around the globe find one another, congregate and mobilize with unprecedented ease. There‘s no debating it: people today have more power to drive change in the world than ever before in history. We’ve seen what this new-found power means in the political sphere and the social sphere, but what does this mean for your business? Every company and organization has the ability to rally a passionate community around their brand. However, not many know how to activate this community. Attendees at Prospect Development 2013 found out what it takes to access the power of people to advance your non-profit business and build a movement around your brand.


From an early age, Jon Duschinsky recognized that people are the most powerful force for driving change in this world. That recognition gave rise to a career dedicated to harnessing that power to activate causes around the world. Though this sounds like no easy task, Jon will assure you, there has actually never been a better time to change the world than now. Better still, he can prove it.

For most of the last decade Jon has been involved in pushing the social innovation agenda and envelope across Europe – firstly as the co-founder of the Cascaid agency in the UK at the age of 21, then as head of fundraising of France’s largest AIDS organisation (Sidaction) before taking on the challenge of being the first ever Director of the French Institute of Fundraising. Jon has since become a global leader in marrying social profit with financial profit. His radical and inspirational futurology paints a vivid picture of tomorrow’s businesses as fully integrating social value at every level of their work.

In 2008, Jon founded bethechange, a global strategic agency that activates causes for organizations and companies alike. He is the author of “Philanthropy in a Flat World” (2008), the upcoming “(me)volution” and a celebrated speaker at high-profile international events around the world. To hear him speak is to understand how the worlds of social change and making money are coming together. His visionary sessions are both inspirational and empowering, leaving his audiences with the tools they need to ready their businesses for tomorrow.

Read Jon's blog.