Data Analytics — Fundamental
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Zen and the HeART of Data Mining
Presenter: David Robertson, Syracuse University
Track/Level: Data Analytics/Prospect Identification, Fundamental/Intermediate/Advanced
The world is not perfect, and neither is our data. When analyzing data, it is critical to acknowledge error and discover the tools that highlight those levels of correlations interacting among the variables. The first step in data mining and predictive modeling is doing everything possible to create models that minimize this error. This session will use Microsoft Excel as analytical engine — a powerful tool available to all.
Using Data for Metrics, Measurement: Promoting the Value of Research
Presenter Joshua Birkholz, Bentz Whaley Flessner
Track/Level: Data Analytics, Fundamental/Intermediate
The analysis of data within a prospect management system can be used to evaluate fundraising effectiveness, assist with strategic planning, and inform management decision making. Joshua Birkholz will examine what is important to monitor, how to establish benchmarks, and how to set up progress reporting and analysis.
Unleash the Data Mining and Predictive Modeling Geek Hidden Within
Presenter: David Robertson, Syracuse University
Track/Level: Data Analytics, Fundamental
No matter your interests, data and relationships — especially those that don’t make sense — are fascinating. When the two are combined, you have the powerful prospect identification tool called predictive modeling. With helpful hints and suggestions, this session will bring to light the data junkie inside you and learn how addictive it can be to find relationships in the data.
Data for Sale: Collecting and Using Data in Prospect Research
Presenter: Lawrence C. Henze, J.D., Target Analytics, a Blackbaud Company
Track/Level: Data Analytics, Fundamental/Intermediate/Advanced
In a March 2011 cover article, Time Magazine explored the collection and sale of personal data in the U.S. This brand new presentation provides an in-depth look at the sources and details of data available to non-profit organizations and vendors in the U.S. and Canada. We will also discuss how the data can be applied for planned giving purposes in particular. Topical areas that will be addressed:
- Who and what are data mining companies?
- Is data mining new?
- How is data collected and distributed?
- What data is useful for planned giving programs?
- How can that data be collected?
- Giving profiles for U.S. and Canadian donors.
- Creating your own profiles.
- What the data doesn’t tell you.
- How you can use data to raise more.
Three (3) learning objectives and/or products for this presentation:
- Understand the role and purpose of data-mining companies
- Learn what information and data points are most useful
- Use data profiling to target your best prospects
Wealth-X Demo: Domestic and International Research Focus
Presenter: Brian Gonzales, Wealth-X
Track/Level: Advanced Research/Data Analytics/Prospect ID/Research Fundamentals, Fundamental/Intermediate/Advanced
Whether you are a small shop or a large one, often times the research demands can be overwhelming. Wealth-X employs nearly 200 full time researchers that cover 157 countries and 30+ languages. Having been spun out of Forbes, we not only have expertise in researching international individuals but individuals that come from private companies as well. This demo will cover our service offering and how Wealth-X is like adding an army of researchers to your team at a fraction of the cost.
Data Visualization in Support of Fundraising: A Discussion on an Emerging Trend
Presenters: Emily Walsh, University of Arizona Foundation and Kimberly Priebe, University of Chicago
Track/Level: Data Analytics, Prospect Identification, All levels
Data visualization: It’s a term you have probably been hearing about on an increasingly regular basis in our industry over the past several years. What does this emerging trend in visual reporting mean for us as a profession? Is data visualization or visual reporting something I should be doing in my own office? How can I apply it to my job? How can I do it effectively? Are my peers doing it? If so, has it been effective? This webinar will provide participants with an overview of two recent articles published in APRA Connections, “Data Visualization in Support of Fundraising” and “APRA Membership Survey Results: Data Visualization in Support of Fundraising”. The webinar will provide: a brief overview of some techniques that we have found useful for producing impactful and meaningful data visualizations, an analysis and discussion of the industry survey results and possibilities for future benchmarking, and time for Q & A and open discussion.