Healthcare — Advanced
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Leveraging Analytics in Prospect Research
Presenter: Sonia Gilmore & Diane Korb, University of Texas MD Anderson Cancer Center
Track/Level: Healthcare, Advanced
This session will integrate analytics into the prospect research competency for improving development operations by investigating how MD Anderson Cancer Center has made progress undertaking this initiative over the past three years. Learn how to communicate effectively with numbers to reset working beliefs. This session will also help you understand the opportunity pool and enhance the prospect pipeline.