Education

Prospect Identification — Fundamental

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Online Curriculum: Members: $49; Nonmembers: $79
Conference On-Demand: Members: $49; Nonmembers: $79
Online Solutions Showcase: Members: FREE; Nonmembers: $39

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Social Donor Management: Big Data, Big Gifts
Social Donor Management: Big Data, Big Gifts

Presenter: Brent Grinna, EverTrue
Year: 2014
Price: Members: FREE, Non-Members: $39
Body of Knowledge Alignment:
Domain: Prospect Research
Competencies and Levels:  

  • Competency 4: Utilizing Research Resources, Level I & Level II

With over 1 billion users, Facebook has emerged as the social graph. With 250 million users, LinkedIn is the professional graph. Mobile technology is transforming every industry. Yet these platforms continue to operate at the periphery of most non-profit fundraising organizations. This presentation will teach the principles of the emerging field of "Social Donor Management" and help your institution bring your investment in social media to the core of your operations in order to increase participation rates, identify major donor prospects and improve stewardship. We will focus heavily on increasing the “R” in Social Media ROI.

Zen and the HeART of Data Mining
Zen and the HeART of Data Mining

Presenter: David Robertson, Syracuse University
Year: 2010
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Data Analytics
Competencies and Levels:  

  • Competency 1: Cross Industry Standard Process for Data Mining (CRISP-DM) Competencies, Level I, Level II 
  • Competency 2: Project Management, Level I, Level II
  • Competency 3: Data Manipulation Skills, Level I
  • Competency 4: Statistical Techniques and Competencies, Level I

The world is not perfect, and neither is our data. When analyzing data, it is critical to acknowledge error and discover the tools that highlight those levels of correlations interacting among the variables. The first step in data mining and predictive modeling is doing everything possible to create models that minimize this error. This session will use Microsoft Excel as analytical engine — a powerful tool available to all.

Wealth-X Demo: Domestic and International Research Focus
Wealth-X Demo:  Domestic and International Research Focus

Presenter: Brian Gonzales, Wealth-X
Year: 2012
Price: Members: FREE; Nonmembers: $39
Body of Knowledge Alignment:
Domain: Prospect Research
Competencies and Levels: 

  • Competency 2: Prospect Research Essentials, Level I
  • Competency 4: Utilizing Research Resources, Level I
  • Competency 6: Prospect Interests and Networks/Relationships, Level I

Whether you are a small shop or a large one, often times the research demands can be overwhelming.  Wealth-X employs nearly 200 full time researchers that cover 157 countries and 30+ languages.  Having been spun out of Forbes, we not only have expertise in researching international individuals but individuals that come from private companies as well.  This demo will cover our service offering and how Wealth-X is like adding an army of researchers to your team at a fraction of the cost.

Data Visualization in Support of Fundraising: A Discussion on an Emerging Trend
Data Visualization in Support of Fundraising: A Discussion on an Emerging Trend

Presenter: Emily Walsh, University of Arizona Foundation and Kimberly Priebe, University of Chicago
Year: 2012
Price: Members: $49; Nonmembers: $79
Body of Knowledge Alignment:
Domain: Data Analytics
Competencies and Levels: 

  • Competency 5: Visualization/Reporting Techniques and Competencies, Level II

Data visualization: It’s a term you have probably been hearing about on an increasingly regular basis in our industry over the past several years. What does this emerging trend in visual reporting mean for us as a profession? Is data visualization or visual reporting something I should be doing in my own office? How can I apply it to my job? How can I do it effectively? Are my peers doing it? If so, has it been effective? This webinar will provide participants with an overview of two recent articles published in APRA Connections, “Data Visualization in Support of Fundraising” and “APRA Membership Survey Results: Data Visualization in Support of Fundraising”. The webinar will provide: a brief overview of some techniques that we have found useful for producing impactful and meaningful data visualizations, an analysis and discussion of the industry survey results and possibilities for future benchmarking, and time for Q & A and open discussion.

Foundation Prospect Research
Foundation Prospect Research

Presenter: Debbie DiVirgilio, DiVirgilio and Associates, and Jennifer Filla, Aspire Research Group
Year: 2012
Price: Members: $49; Nonmembers: $79
Body of Knowledge Alignment:
Domain: Prospect Research 
Competencies and Levels: 

  • Competency 2: Prospect Research Essentials, Level I & Level II
  • Competency 4: Utilizing Research Resources, Level I & Level II
  • Competency 8: Research Checklist and Written and Verbal Skills, Level I & Level II

 

This webinar, produced jointly by APRA and GPA is designed to focus on specific strategies to identify foundations that may be interested in supporting an identified project.  Going beyond traditional prospect research, the webinar will focus on creative research strategies that may open up new “funding doors.”

Are you struggling to find foundations that are a good match for your organization? Could you use some new ideas on searching for foundations? Join APRA and GPA for a beginner’s webinar on the basics of foundation search as well as some additional, creative strategies. We will also discuss some of the triumphs and challenges of working well within a larger fundraising team.

Learning Objectives:

  • Participants will understand how to search foundations by interests, geographic location, whether or not applications are accepted, etc.
  • Participants will learn key strategies to qualify new prospects using the foundation’s website, information provided on their 990, etc.
  • Participants will learn how to interact with potential funders on a reactive and proactive basis.
  • Participants will learn specific strategies to engage in creative prospect researching.
  • Participants will learn how to work within the organization’s fundraising team.