The start-up track is intended for organizations in the early stages of developing an analytics program. Attendees in this track may or may not have completed analytics projects in the past, may still be making a case for institutional support of analytics or splitting time between analytics projects and other work. 

Topics for this Track Include:
  • Analytics Projects for Solo Shops
  • Creating a Data-Driven Office
  • Data Informed Prospecting
  • Simple Segmentation
  • Engagement Metrics
  • Introductions to Predictive Modeling

Personalize Your Proposal - Choose the Session Format that Best Fits Your Presentation

A variety of session formats are available to choose from. Select your preferred format from the options below:

  • Case Study (20 minutes): A short overview of a project, including outcomes and lessons learned.
  • 35-Minute Presentation: A brief presentation on a topic in analytics, including a method, technology or application.
  • 75-Minute Presentation: A longer presentation on a topic in analytics, typically reserved for in-depth overviews of complex topics.
  • Hands-On Lab: An interactive workshop on a particular method or technology. 

You will need to log in with your APRA usename and password to submit your abstract. If you are not an APRA member, you will need to click here to create an account.

Please contact with any questions.