206: Anybody Want a Prospect? As You Wish…

Track: Campaigns

Session Number: 206
Date: Thu, Jul 27th, 2017
Time: 10:30 AM - 12:00 PM

Description:

With the completion of the $1B Knight Cancer Challenge, Oregon Health and Science University Foundation launched their comprehensive campaign. Gift Officers needed to quickly pull new prospects into their portfolios based on the various fundraising areas of the campaign. Inconceivable? We think not! Learn how OHSUF’s prospect development team fulfilled this organizational need through data mining techniques, strategic coding, scores, and reporting.
Session Type: Breakout Session (90 minutes)

Primary Competency: RM:Competency 4: Relationship Management Reporting
Secondary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Tertiary Competency: CA:Competency 4: Campaign Identification and Pipeline
Intended Audience Level: Level I, Level II
Learning Objective #1: Through sharing our experiences, attendees will learn how to segment and prioritize their prospect pools by campaign area.
Learning Objective #2: Attendees will learn various data mining, scoring and reporting techniques that can serve as inspiration for implementation within their organizations.
Prerequisites: Knowledge of campaign planning is helpful, but not required.
Session Type: Breakout Session (90 minutes)

Primary Competency: RM:Competency 4: Relationship Management Reporting
Secondary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Tertiary Competency: CA:Competency 4: Campaign Identification and Pipeline
Intended Audience Level: Level I, Level II
Learning Objective #1: Through sharing our experiences, attendees will learn how to segment and prioritize their prospect pools by campaign area.
Learning Objective #2: Attendees will learn various data mining, scoring and reporting techniques that can serve as inspiration for implementation within their organizations.
Prerequisites: Knowledge of campaign planning is helpful, but not required.