212: In Search of "Good" Prospects

Track: Prospect Research

Session Number: 212
Date: Thu, Jul 27th, 2017
Time: 1:15 PM - 2:45 PM

Description:

Is philanthropy important to your prospect? Does your prospect share your organization’s values? These questions are increasingly important as fundraisers seek to focus on donors who not only have capacity, but also inclination to support their organizations. This session will first look at the people who see philanthropy as an integral part of both their professional and personal lives. Then we will explore businesses where how they do business is as important as how much money they make doing it. Join us as we go in search of what drives your best prospects to do good.
Session Type: Breakout Session (90 minutes)

Primary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Secondary Competency: PR:Competency 4: Utilizing Research Resources
Tertiary Competency: None
Intended Audience Level: Level II
Learning Objective #1: Understand the non-financial drivers of giving.
Learning Objective #2: Know how to research individuals who have integrated philanthropy into both their personal and professional lives.
Session Type: Breakout Session (90 minutes)

Primary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Secondary Competency: PR:Competency 4: Utilizing Research Resources
Tertiary Competency: None
Intended Audience Level: Level II
Learning Objective #1: Understand the non-financial drivers of giving.
Learning Objective #2: Know how to research individuals who have integrated philanthropy into both their personal and professional lives.