315: The Secrets of the Pyramids: The Why, When, and How

Track: Campaigns

Session Number: 315
Date: Fri, Jul 28th, 2017
Time: 1:45 PM - 3:15 PM

Description:

“Do we need a campaign pyramid?”
“Are we too small to need a campaign pyramid?”
“Wait, what’s a campaign pyramid?”

If any of these questions sound familiar, come learn the Secrets of the Pyramids! Whether your organization is large or small, campaign pyramids can help you to unlock key insights on your prospect base. In this session, we’ll discuss all aspects of a campaign pyramid: the reasoning behind it, creating it, updating it, and how to use it. Performing some simple analysis on your prospects will inform your campaign from the planning stages and set the foundation for successful major gift strategy and pipeline development. If your campaign is for $4 billion or $400,000, you’ll leave this session with ideas for building, implementing, and normalizing your own campaign pyramid in your organization.
Session Type: Breakout Session (90 minutes)

Primary Competency: CA:Competency 2: Campaign Planning, Feasibility and Goal Setting
Secondary Competency: CA:Competency 4: Campaign Identification and Pipeline
Tertiary Competency: None
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn basic campaign pyramid theory and strategies for creating a campaign pyramid.
Learning Objective #2: Attendees will learn how and when to create a campaign pyramid, and how to optimize their use within their organization.
Session Type: Breakout Session (90 minutes)

Primary Competency: CA:Competency 2: Campaign Planning, Feasibility and Goal Setting
Secondary Competency: CA:Competency 4: Campaign Identification and Pipeline
Tertiary Competency: None
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn basic campaign pyramid theory and strategies for creating a campaign pyramid.
Learning Objective #2: Attendees will learn how and when to create a campaign pyramid, and how to optimize their use within their organization.