325: Distilling Multiple Wealth Indicators into Single Gift Capacity Estimates

Track: Data Analytics

Session Number: 325
Date: Fri, Jul 28th, 2017
Time: 2:45 PM - 3:30 PM

Description:

Colorado State University worked to gain a broad understanding of a prospect’s wealth by investing in multiple indicators, including investable assets, hard assets, income, and demographics. The challenge was to distill this rich data into single gift capacity estimates for front-line development officers and prospect development staff to place into practice. In a presentation geared towards larger institutions, presenters will detail the evolution of their approaches, including flat averaging, the use of wealth patterns within a capacity calculation algorithm, and the use of cluster analysis to identify wealth segments associated with varying initial major gift amounts. Post-hoc validation indicates a high success rate at estimating gift size. The gift capacity model is one part of a larger framework where the prospect development and information technology teams partner to rapidly conceptualize, develop, deploy, and integrate analytic models, informing such functions as prospect identification and management and campaign forecasting.

Please note: This session will be recorded.
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: DA:Competency 4: Statistical Techniques and Competencies
Tertiary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Additional Body of Knowledge Competencies: DA: 8
Intended Audience Level: Level II
Learning Objective #1: Attendees will learn approaches for distilling the understanding gained from multiple wealth indicators into single gift capacity estimates.
Learning Objective #2: Attendees will learn how to apply gift capacity and other integrated analytic models towards prospect identification and management and campaign feasibility analysis.
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: DA:Competency 4: Statistical Techniques and Competencies
Tertiary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Additional Body of Knowledge Competencies: DA: 8
Intended Audience Level: Level II
Learning Objective #1: Attendees will learn approaches for distilling the understanding gained from multiple wealth indicators into single gift capacity estimates.
Learning Objective #2: Attendees will learn how to apply gift capacity and other integrated analytic models towards prospect identification and management and campaign feasibility analysis.