334: Seeing into the Future: Predictive Modeling for Prospect Researchers

Track: Campaigns

Session Number: 334
Date: Fri, Jul 28th, 2017
Time: 3:45 PM - 4:30 PM

Description:

In every organization, there are always a few principal donors that are essential to the vitality of a campaign, but how do you find the next generation of key donors? Is it possible to target future principal gift donors and begin to cultivate that relationship earlier? The presenter will discuss how predictive models are a powerful asset in prospect research and will share her experience building a predictive model to assist in creating long-term strategies for development officers at her school.
Session Type: Breakout Session (45 minutes)

Primary Competency: CA:Competency 4: Campaign Identification and Pipeline
Secondary Competency: PR:Competency 4: Utilizing Research Resources
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn the basics of predictive modeling
Learning Objective #2: Attendees will learn how to utilize predictive modeling for prospect strategy
Session Type: Breakout Session (45 minutes)

Primary Competency: CA:Competency 4: Campaign Identification and Pipeline
Secondary Competency: PR:Competency 4: Utilizing Research Resources
Tertiary Competency: RM:Competency 6: Prospect Strategy
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn the basics of predictive modeling
Learning Objective #2: Attendees will learn how to utilize predictive modeling for prospect strategy