401: Parent Prospecting: Short Timeframe, Large Opportunity

Track: Prospect Research

Session Number: 401
Date: Sat, Jul 29th, 2017
Time: 8:30 AM - 9:15 AM

Description:

Per the National Center for Education Statistics, 20.5 million students were expected to attend American colleges and universities in fall 2016--the parents of whom represent significant fundraising opportunities for your college or university. In this lively and engaging session, Mike Lasala and Amanda Ward, both from Rollins College, will share prospecting strategies and methodologies they have utilized for success at Rollins College and elsewhere, while engaging the audience for thoughts on other strategies for dealing with time and resource constraints.
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 7: Screenings
Secondary Competency: PR:Competency 11: Measuring Research Efforts
Tertiary Competency: CA:Competency 7: Collaboration and Relationship Building
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn how to set-themselves up for success by building relationships and defining expectations

Learning Objective #2: Attendees will learn how to prioritize review of parent prospects and key indicators to look for

Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 7: Screenings
Secondary Competency: PR:Competency 11: Measuring Research Efforts
Tertiary Competency: CA:Competency 7: Collaboration and Relationship Building
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn how to set-themselves up for success by building relationships and defining expectations

Learning Objective #2: Attendees will learn how to prioritize review of parent prospects and key indicators to look for