405: Campaign Feasibility and Goal Setting: Using Data that you Already Have In-House to Plan Your Next Campaign

Track: Campaigns

Session Number: 405
Date: Sat, Jul 29th, 2017
Time: 8:30 AM - 9:15 AM

Description:

Learn how to use the data you already have on hand to assess feasibility and then right-size your next campaign. In this session we’ll discuss how to:
• Create attachment/engagement scores
• Create expected ask values for your prospect pool
• Assess feasibility levels for a variety of campaign programs
• Develop gift pyramids
All this information can then be used to evaluate the risks and challenges of actually achieving your campaign targets. To wrap up, we'll run through several best practices around monitoring outcomes in order to assure optimum results.
Session Type: Breakout Session (45 minutes)

Primary Competency: CA:Competency 2: Campaign Planning, Feasibility and Goal Setting
Secondary Competency: CA:Competency 6: Campaign Analytics, Reporting and Data Management
Tertiary Competency: DA:Competency 8: Analytics and Campaign
Intended Audience Level: Level II
Learning Objective #1: Attendees will learn how to use the data they already have in-house to assess campaign feasibility for various program areas.
Learning Objective #2: Attendees will learn how to develop and use attachment/engagement scores and expected ask values.
Prerequisites: None
Session Type: Breakout Session (45 minutes)

Primary Competency: CA:Competency 2: Campaign Planning, Feasibility and Goal Setting
Secondary Competency: CA:Competency 6: Campaign Analytics, Reporting and Data Management
Tertiary Competency: DA:Competency 8: Analytics and Campaign
Intended Audience Level: Level II
Learning Objective #1: Attendees will learn how to use the data they already have in-house to assess campaign feasibility for various program areas.
Learning Objective #2: Attendees will learn how to develop and use attachment/engagement scores and expected ask values.
Prerequisites: None