407: A Spoonful of Data: Maximizing Your Prospect Research Potential Through Data Analytics

Track: Data Analytics

Session Number: 407
Date: Sat, Jul 29th, 2017
Time: 8:30 AM - 9:15 AM

Description:

An overview of the use of data analytics at the University of Alberta. A history and a road map of analytical techniques and tools used for prospect research identification and portfolio management.
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Secondary Competency: DA:Competency 8: Analytics and Campaign
Tertiary Competency: DA:Competency 9: Change Management/Strategic Thinking
Intended Audience Level: Level I
Learning Objective #1: Attendees will see how different analytic tools used at the University of Alberta have supported prospect-related business objectives.
Learning Objective #2: Attendees will leave with ideas on how to articulate business needs to colleagues outside of Prospect Research and strengthen collaborative working relationships with cross-functional teams.
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Secondary Competency: DA:Competency 8: Analytics and Campaign
Tertiary Competency: DA:Competency 9: Change Management/Strategic Thinking
Intended Audience Level: Level I
Learning Objective #1: Attendees will see how different analytic tools used at the University of Alberta have supported prospect-related business objectives.
Learning Objective #2: Attendees will leave with ideas on how to articulate business needs to colleagues outside of Prospect Research and strengthen collaborative working relationships with cross-functional teams.