412: Wealth of the Future: Finding Gen-X and Millennial Prospects

Track: Prospect Research

Session Number: 412
Date: Sat, Jul 29th, 2017
Time: 9:30 AM - 10:15 AM

Description:

As Gen-Xers enter their peak earning years, with Millennials not far behind, how can we as researchers find these prospects? Attendees will learn about the generations, their coming wealth, and their philanthropy. Attendees will also learn strategies for finding Gen-X and Millennial prospects, using both free and paid resources.
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 4: Utilizing Research Resources
Secondary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Tertiary Competency: PR:Competency 5: Financial Capacity Evaluation and Wealth Indicators
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn how to identify promising Gen-X and Millennial prospects.
Learning Objective #2: Attendees will learn how to use their free and paid resources to find Gen-X and Millennial donors.
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 4: Utilizing Research Resources
Secondary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Tertiary Competency: PR:Competency 5: Financial Capacity Evaluation and Wealth Indicators
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn how to identify promising Gen-X and Millennial prospects.
Learning Objective #2: Attendees will learn how to use their free and paid resources to find Gen-X and Millennial donors.