415: Developing and Using Alumni Engagement Metrics

Track: Data Analytics

Session Number: 415
Date: Sat, Jul 29th, 2017
Time: 9:30 AM - 10:15 AM

Description:

This session will be a deep dive into alumni engagement metrics. Learn about:
- which factors matter most and how to derive those factors from the data you most likely already have on hand
- how to use predictive modeling tools to determine the weighting factors for your constitutents
Then learn how leading fundraisers are using engagement metrics to find the best prospects, set appropriate ask levels, determine potential campaign amounts, and evaluate field officer performance.

Please note: This session will be recorded.
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 4: Statistical Techniques and Competencies
Secondary Competency: DA:Competency 3: Data Manipulation Skills
Tertiary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Intended Audience Level: Level II
Learning Objective #1: Attendees will earn how to develop engagement metrics out of the data they already have on hand.
Learning Objective #2: Attendees will learn how to use predictive modeling tools to determine the weighting factors for each variable that contribute to engagement.
Prerequisites: None
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 4: Statistical Techniques and Competencies
Secondary Competency: DA:Competency 3: Data Manipulation Skills
Tertiary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Intended Audience Level: Level II
Learning Objective #1: Attendees will earn how to develop engagement metrics out of the data they already have on hand.
Learning Objective #2: Attendees will learn how to use predictive modeling tools to determine the weighting factors for each variable that contribute to engagement.
Prerequisites: None