105: Campaigns 101: Just What IS a Campaign???

Track: Campaigns

Session Number: 105
Date: Wed, Jul 26th, 2017
Time: 9:00 AM - 12:00 PM

Description:

This session will introduce campaigns to those new to fundraising. The session will cover the purpose of a campaign, the campaign life-cycle, and the roles that Prospect Research and Prospect Management play within a campaign. Examples of small-shop and large organization campaigns will be provided.
Session Type: Pre-Conference Workshop

Primary Competency: CA:Competency 1: Campaign Infrastructure and Design
Secondary Competency: CA:Competency 4: Campaign Identification and Pipeline
Tertiary Competency: CA:Competency 6: Campaign Analytics, Reporting and Data Management
Intended Audience Level: Level I, Level II
Learning Objective #1: Attendees will understand the many phases and nuances of a campaign, and where they in their role(s) fit into the campaign process.
Learning Objective #2: n/a
Session Type: Pre-Conference Workshop

Primary Competency: CA:Competency 1: Campaign Infrastructure and Design
Secondary Competency: CA:Competency 4: Campaign Identification and Pipeline
Tertiary Competency: CA:Competency 6: Campaign Analytics, Reporting and Data Management
Intended Audience Level: Level I, Level II
Learning Objective #1: Attendees will understand the many phases and nuances of a campaign, and where they in their role(s) fit into the campaign process.
Learning Objective #2: n/a