DAS 4B: Clustering Prospects through R

Track: Data Analytics Symposium

Session Number: DAS 4B
Date: Wed, Jul 26th, 2017
Time: 2:15 PM - 3:00 PM

Description:

This presentation provides a quick tutorial on how to cluster prospects through a free tool like R. No statistics or computer programming required.
Sub-Categorization: Start-Up Track
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: DA:Competency 8: Analytics and Campaign
Tertiary Competency: DA:Competency 4: Statistical Techniques and Competencies
Additional Body of Knowledge Competencies: Strategic Leadership
Programming
Analytics & Insights
Intended Audience Level: Level I, Level II
Learning Objective #1: Learn basic prospect grouping skills
Prerequisites: PC Skills
Sub-Categorization: Start-Up Track
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: DA:Competency 8: Analytics and Campaign
Tertiary Competency: DA:Competency 4: Statistical Techniques and Competencies
Additional Body of Knowledge Competencies: Strategic Leadership
Programming
Analytics & Insights
Intended Audience Level: Level I, Level II
Learning Objective #1: Learn basic prospect grouping skills
Prerequisites: PC Skills