DAS 7A: Connecting the dots: Social Network Analysis in Context

Track: Data Analytics Symposium

Session Number: DAS 7A
Date: Thu, Jul 27th, 2017
Time: 11:00 AM - 11:45 AM

Description:

Presents an overview of key concepts used in Social Network Analysis that are relevant in the context of fundraising analytics and philanthropy and how they go beyond relationship mapping. This presentation includes a practical discussion about dataset structure and SNA software, and includes actual network visualizations to illustrate each concept.
Sub-Categorization: Start-Up Track
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 4: Statistical Techniques and Competencies
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn key social network analysis concepts and how it applies to fundraising analytics.
Learning Objective #2: Attendees will be able to identify examples of software and data structure requirements to carry out social network analysis.
Sub-Categorization: Start-Up Track
Session Type: Breakout Session (45 minutes)

Primary Competency: DA:Competency 4: Statistical Techniques and Competencies
Secondary Competency: DA:Competency 5: Visualization/Reporting Techniques and Competencies
Tertiary Competency: PR:Competency 6: Prospect Interests and Networks/Relationships
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn key social network analysis concepts and how it applies to fundraising analytics.
Learning Objective #2: Attendees will be able to identify examples of software and data structure requirements to carry out social network analysis.