211: Beyond Fundraising – Prospecting for Alumni Engagement

Track: Prospect Research

Session Number: 211
Date: Thu, Jul 27th, 2017
Time: 1:15 PM - 2:00 PM

Description:

Most prospect researchers are focused on finding the wealthiest prospects for development staff. But what about the constituents for the rest of the advancement operation like Alumni Relations and Annual Fund? In this dynamic session, the team from University of Central Missouri will share their strategic plan to engage with their constituent base on several levels from alumni awards to chapter leadership, and the important role that prospect research and management plays in identifying, qualifying and strategically moving those prospect relationships along.
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: PR:Competency 9: Organization and Fundraising Knowledge
Tertiary Competency: RM:Competency 2: Relationship Management Policy
Additional Body of Knowledge Competencies: PR 6; RM 11, 12
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn how to work with the entire advancement staff to strategically manage constituent relationships.
Learning Objective #2: Attendees will learn how to identify prospects for high level engagement opportunities.
Prerequisites: None
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: PR:Competency 9: Organization and Fundraising Knowledge
Tertiary Competency: RM:Competency 2: Relationship Management Policy
Additional Body of Knowledge Competencies: PR 6; RM 11, 12
Intended Audience Level: Level I
Learning Objective #1: Attendees will learn how to work with the entire advancement staff to strategically manage constituent relationships.
Learning Objective #2: Attendees will learn how to identify prospects for high level engagement opportunities.
Prerequisites: None