VS 202: Best Practices in Data-Driven Fundraising

Track: Vendor Sessions

Session Number: VS 202
Date: Thu, Jul 27th, 2017
Time: 4:15 PM - 5:00 PM

Description:

This presentation will highlight new data now available to prospect researchers to better identify prospective major donors with a high degree of confidence. Based on the experience of a number of organizations, especially those in higher education and healthcare, this presentation will show best practices in finding creative solutions to prospect research using publicly available data.
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 4: Utilizing Research Resources
Secondary Competency: PR:Competency 7:Screenings
Tertiary Competency: DA:Competency 8: Analytics and Campaign
Intended Audience Level: Level II
Learning Objective #1: Attendees will learn about new philanthropic, wealth and demographic data now available to fundraisers.

Learning Objective #2: Attendees will learn how to apply that data to their own prospect/donor files
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 4: Utilizing Research Resources
Secondary Competency: PR:Competency 7:Screenings
Tertiary Competency: DA:Competency 8: Analytics and Campaign
Intended Audience Level: Level II
Learning Objective #1: Attendees will learn about new philanthropic, wealth and demographic data now available to fundraisers.

Learning Objective #2: Attendees will learn how to apply that data to their own prospect/donor files