DAS V2: The Strategy to Identifying Major Gift Prospects

Track: Data Analytics Symposium

Session Number: DAS V2
Date: Wed, Jul 26th, 2017
Time: 3:15 PM - 3:45 PM

Description:

Based on a study of $5 billion in giving from two million donors to 400 organizations, we've identified the six factors that best predict future giving. Surprisingly, wealth by itself is not one of the top indicators of future philanthropy. This presentation will highlight how to identify major gift prospects using easily obtainable data.
Sub-Categorization: Start-Up Track
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: PR:Competency 7:Screenings
Tertiary Competency: DA:Competency 8: Analytics and Campaign
Intended Audience Level: Level I, Level II
Learning Objective #1: Attendees will learn the six factors that best predict future philanthropy.
Learning Objective #2: Attendees will understand how to identify the best major giving prospects on their prospect/donor lists.
Sub-Categorization: Start-Up Track
Session Type: Breakout Session (45 minutes)

Primary Competency: PR:Competency 2: Prospect Research Essentials
Secondary Competency: PR:Competency 7:Screenings
Tertiary Competency: DA:Competency 8: Analytics and Campaign
Intended Audience Level: Level I, Level II
Learning Objective #1: Attendees will learn the six factors that best predict future philanthropy.
Learning Objective #2: Attendees will understand how to identify the best major giving prospects on their prospect/donor lists.