Campaigns 101: Just What IS a Campaign??

Track: Campaigns

Session Number: 1009
Date: Tue, Mar 14th, 2017
Time: 1:30 PM - 3:00 PM

Description:

This session will introduce campaigns to those new to fundraising. The session will cover the purpose of a campaign, the campaign life-cycle, and the roles that Prospect Research and Prospect Management play within a campaign. Examples of small-shop and large organization campaigns will be provided.
Session Type: Breakout Session

Primary Competency: CA:Competency 1: Campaign Infrastructure and Design
Secondary Competency: CA:Competency 4: Campaign Identification and Pipeline
Tertiary Competency: CA:Competency 6: Campaign Analytics, Reporting and Data Management
Prerequisites: N/A
Content Focus Area: Healthcare, Cause-Related/Membership, Higher Education
Session Type: Breakout Session

Primary Competency: CA:Competency 1: Campaign Infrastructure and Design
Secondary Competency: CA:Competency 4: Campaign Identification and Pipeline
Tertiary Competency: CA:Competency 6: Campaign Analytics, Reporting and Data Management
Prerequisites: N/A
Content Focus Area: Healthcare, Cause-Related/Membership, Higher Education