Campaigns and You: What Does a Campaign Mean for Research and Prospect Management?

Track: Campaigns

Session Number: 1008
Date: Wed, Mar 15th, 2017
Time: 10:15 AM - 11:45 AM

Description:

In this session, attendees will learn about the many roles that Research and Prospect Management play in a campaign - both traditional roles as well as the more "out of the box" possibilities. From profiles to pipeline management, prospect identification and gift pyramids, this session will provide attendees with a number of tools and tips on how to position Research and Prospect Management as the drivers of a campaign.
Session Type: Breakout Session

Primary Competency: PR:Competency 10: Research and Campaign
Secondary Competency: CA:Competency 5: Prospect and Portfolio Management
Tertiary Competency: None
Prerequisites: n/a
Content Focus Area: Higher Education
Session Type: Breakout Session

Primary Competency: PR:Competency 10: Research and Campaign
Secondary Competency: CA:Competency 5: Prospect and Portfolio Management
Tertiary Competency: None
Prerequisites: n/a
Content Focus Area: Higher Education