Using Predictive Wealth and Asset Indicators to Advance Your Prospecting Strategy

Track: Vendor Seminars

Session Number: 1016
Date: Tue, Mar 14th, 2017
Time: 11:25 AM - 11:55 AM

Description:

Do you struggle to identify prospects with strong financial means to support your organization and then wonder how to best communicate with them? Join us to explore our new dataset, which marries the need for wealth and asset data with the power of predictive modeling. Target Analytics Affluence includes four exact dollar-based estimates that predict household income, investments, discretionary spend, and net worth. It also returns the industry’s first and only philanthropically driven cluster segmentation that helps you target prospects based on a combination of wealth, demographics and philanthropic characteristics.

Session Type: Vendor Session (30min)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: None
Tertiary Competency: None
Prerequisites: N/A
Session Type: Vendor Session (30min)

Primary Competency: DA:Competency 3: Data Manipulation Skills
Secondary Competency: None
Tertiary Competency: None
Prerequisites: N/A