Who We Are
For 30 years, Apra was an acronym. The “American Prospect Research Association” became the “Association of Professional Researchers for Advancement”. But we are more than the sum of those letters. Our members are the professionals who drive their institutions' philanthropic missions through work in prospect development and prospect research, data analytics and data management, annual giving, advancement, special gifts and more. You can’t sum that up in four little letters.
So we had to become more. More than an acronym. There is great history in our name, and a history we are proud of. So we don’t want to lose that, but rather embrace it as our members continue to grow and evolve with the ever-changing field of philanthropy.
We are Apra.
Apra is committed to serving, representing and advancing the professionals and practices that enable the philanthropic success of institutions that rely on fundraising for achieving their missions. We foster a collaborative environment for sharing and discussion, while leading the development, dissemination and advancement of best practices, resources, thinking and trends.