March 11, 2019 | Baltimore, Maryland | Baltimore Marriott Waterfront

Schedule of Events I Keynote Speaker I Faculty I Registration I Hotel Information

Join us for OverDRIVE/, a specialized event devoted to data science happening the day before the DRIVE/ conference. This day-long deep dive is designed to appeal to a broad range of prospect development professionals through engaging and interactive content covering the world of data science.

More prospect development professionals need to grow their skills in data analytics, and they are turning to Apra OverDRIVE/ to hone that knowledge. Nearly two-thirds of last year's attendees said the event was relevant to their current job, career plans or personal interest.

Contact with any questions. 

Keynote Speaker


Corey Krawiec, Manager, Player Evaluation and Analytics, Baltimore Ravens

After reading "Moneyball" in high school, Corey knew exactly what he wanted to do with his life: work for a professional baseball team. He got started in college when the Chicago Cubs hired him to be an usher. This experience taught him to be much more specific when setting his goals, as standing outside of Wrigley Field bathrooms to make sure people didn’t go in the exit door wasn’t really what he had in mind.

A circuitous path followed, with internships in the Chicago Bears ticket office and Chicago Blackhawks Hockey operations department leading to getting hired by the Baltimore Ravens. In his current role, Corey assists the scouting department with NFL Draft modeling and trade evaluation, salary cap analysis, advanced player statistics and (most importantly) is the designated hand writer in the Ravens draft room. 

Corey grew up in the suburbs of Chicago and earned his undergraduate degree from Loyola University Chicago (2009) and his MBA from the University of Notre Dame (2012). He currently resides in Baltimore, most often sleeping on an air mattress in his office.

About Corey's Session

4th-Down Decisions (and Other Data Science Stories)

Should your team go for it on 4th and 1 in the red zone? Should they go for 2 if they are down in the fourth quarter and score a touchdown?

During his keynote presentation, Corey Krawiec, manager of player evaluation and analytics for the Baltimore Ravens, will speak about how the NFL team uses analytics and the expected points framework to make data-informed decisions. Corey will address logical fallacies and biases that often prevent us from making the “best” data-based decisions.

Being open to new ideas and re-examining historical practices and generally accepted knowledge can have a substantial impact on decision-making processes and results at any organization. Through these unique stories, you’ll discover the data science questions to ask yourself in your own work – for example: Might it be beneficial for advancement professionals to consider developing an expected giving framework to guide the development of gift officer portfolios?

Learn the unexpected correlation between football and advancement in this insightful presentation.

Learn even more about Corey's session in this Q&A


Resized_Rich Majerus headshot.jpeg

Rich Majerus, AVP of Donor Relations and Advancement Strategy, Colby College

Rich Majerus, the assistant vice president of donor relations and advancement strategy at Colby College, oversees the advancement operations, prospect research, and donor relations teams and develops new approaches to modeling and visualizing fundraising data. He regularly presents at national conferences, teaches programming workshops, and blogs about data science at Additionally, Rich is an instructor on DataCamp and a data science mentor with SpringBoard. Prior to his work at Colby, Rich was a founder of Third Coast Analytics (TCA), a data science consulting firm (TCA’s IP was acquired by Capture Higher Ed in 2016). Rich earned his Bachelor of Arts, summa cum laude, in Sociology and Anthropology at Carleton College and a Master of Arts in Sociology from the University of Notre Dame, where he studied in the Center for Research on educational opportunity.


Josh Birkholz, Principal, Bentz Whaley Flessner

Joshua M. Birkholz is a principal at Bentz Whaley Flessner, where he consults leading nonprofits in higher education, healthcare, and human services in comprehensive campaigning, organizational structure, data-driven strategies, and productive business processes. Josh also oversees a consulting team conducting outsourced and in-house analytics and prospect development services. He is widely regarded as a leading innovator in 21st-century development strategies, having authored the sought-after book, "Fundraising Analytics: Using Data to Guide Strategy" and contributing to the books "A Kaleidoscope of Prospect Development" and "Return on Character." Josh is the chair of the Advisory Council on Methodology for Giving USA. He is an instructor at the Rice University Center for philanthropy and nonprofit leadership. He is a recipient of the prestigious Apra Visionary Award for his contributions to prospect development. And in 2017, Josh received the CASE Crystal Apple Award for Teaching Excellence, which recognizes CASE faculty members for their outstanding performance at 10 or more CASE international educational programs.


Natalie Spring, Director of Prospect Research, Management & Analytics, Duke University

Natalie Spring is the director of prospect research, management and analytics in university development at Duke University. Her goal is to make great things possible with a team who identify philanthropic interests and affinity, enable data understanding that sparks imagination, and ultimately facilitate deeper connection, insight, and most importantly, action. Her professional background includes compensation and performance management, marketing research, research design, statistical analysis, interviewing, ethnography, and community organizing. A graduate of UNC-Chapel Hill (M.A. sociology) and GA Tech (B.S. history, technology, and society) she strives for elegant and colloquial solutions to persnickety issues.


Brett Lantz, University of Michigan

Brett Lantz is a data scientist at the University of Michigan. While studying sociology at the University of Michigan (B.S.) and the University of Notre Dame (M.A.), Brett was captivated by machine learning during research on a large database of teenagers’ social network profiles. Brett has since spent over 10 years applying innovative data methods to understand human behavior, most recently with the goal of identifying major gift prospects. Brett is the author of "Machine Learning with R," an instructor on DataCamp, and a frequent speaker at machine learning conferences and workshops around the world. He is also heavily involved in the field of prospect development, serving on several committees and presenting regularly for both Apra and DRIVE/.


Jenny Cooke-Smith, Blackbaud Target Analytics

Jenny Cooke Smith manages donorCentrics Benchmarking Services for Higher Education at Blackbaud Target Analytics. She works with over 250 independent schools, colleges and universities who take part in the annual collaborative benchmarking and performance analysis service. In her 14 years at Blackbaud, she’s helped to establish 11 new benchmarking groups to incorporate various cohorts previously unrepresented, including medical schools and academic medical centers, law schools, faith-based institutions, mid-sized public schools, boarding schools, and parents. She analyzes overall industry trends for alumni and parent giving for Higher Education and partners with schools to interpret these trends and inform fundraising strategy. She also manages the donorCentrics International Benchmarking groups, working with nonprofit organizations in Canada, the UK, Germany and Australia. She has nearly 20 years of experience in the fundraising industry as both a consultant and development officer. She is a frequent speaker at BBCON, CASE, and other industry conferences.

Back to Top

Thank you to Blackbaud Target Analytics for sponsoring OverDRIVE/.