Data Science Now banner

Data Science Now Event Team

Led by these volunteers, Apra’s Data Science Committee organizes and develops the programming for Data Science Now to ensure the relevance of content and diversification of perspectives. Continue reading to meet the leaders planning this year's event! 


Emma L. Hinke, Director of Data Science, BWF

Emma L. Hinke is a director of data science with BWF specializing in analytics and implementation. She provides prospect development consulting, research and analytics training, and counsel in performance metrics and portfolio optimization.

Prior to joining BWF, Emma was the lead data scientist in prospect development for Johns Hopkins University, where she worked with development leadership and fundraising units to create analytical solutions that add strategic value to fundraising operations.

Emma is a recognized leader in prospect development and analytics, and highly regarded as a thought leader through her service to the APRA community as a past program chair, speaker, and president of the Maryland chapter. She received her bachelor’s degree in applied mathematics from Rochester Institute of Technology.

emma (1).png

Matthew Smith, Director of Major Gift Relationship Management, Oregon State University Foundation

Matthew Smith is currently the Director of Major Gift Relationship Management managing a team of four analysts at the Oregon State University Foundation. Prior to coming to Oregon State, Matthew worked at Catholic Relief Services as their Data Analytics Manager and at the University of Maryland Medical System Foundation in Baltimore, Maryland. His interest in data science centers on how to use analytics as a tool for change management and exploring new ways to incorporate data science into the daily lives of front-line development officers.

emma (2).png

Pavel Rutherford, Associate Director of Prospect Management and Analytics, Santa Clara University

Pavel Rutherford is a campaign strategist with 14 years of experience in the realm of prospect development and analytics. He presently works as an Associate Director of Prospect Management and Analytics at Santa Clara University where he is involved in establishing the use of Deep Learning and AI. He attended Southern Adventist University where he studied music (viola performance) and Spanish. Pavel completed his MBA at La Sierra University. His master’s thesis is focused on measuring the factors that increase resonance between a brand and its audience/customers.

pavel rutherford