Date: Thursday, February 9, 2023 12:00 PM - Thursday, February 9, 2023 1:00 PM
Description: While it can be a challenge to identify potential donors who are likely and ready to donate, for healthcare organizations, identifying highly engaged families who may qualify for major gift programs can be especially difficult. Ann & Robert H. Lurie Children’s Hospital of Chicago has developed a data-driven approach to solving these challenges, leveraging machine learning and AI to focus their efforts and tee up the right individuals for Major Gift Officers and maximize the results of grateful patient programs. In this webinar, you will learn how Lurie Children’s has developed strategies for engaging highly rated, engaged families to fuel fundraising efforts and outcomes.
Speakers:
Laura Koo
Director of Prospect Development
Ann & Robert H Lurie Children’s Hospital of Chicago Foundation
Marissa Maybee
Nonprofit Customer Success Team Lead
Windfall