Bridging the Gap: Empower Gift Officers with Advanced Analytics and a Shared Management System

Presenters: Michael Van Dyke, Principal Business Analyst, Blackbaud, Alex Orr, Sr. Principal Solutions Engineer, Blackbaud

Year: 2020

Price: Members: $0, Non-members: $39

Description: Advancement professionals must work collaboratively to ensure proper prospect identification, cultivation and stewardship. But while they all share the same high-level objectives, their day-to-day needs and challenges are often quite different. Some of the most common challenges we hear about today include declining participation among middle-aged donors, gift officer turnover, and a lack of shared visibility of goals and progress across teams. This session focuses on the combined role of advanced analytics and a shared management system to better equip fundraisers to confront these challenges and ensure optimal collaboration across teams.

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