Building, Scaling and Sustaining a Successful Patient and Family Giving Program

Presenters: Elizabeth Dollhopf-Brown, Assistant Vice President, Patient and Family Giving, University of Rochester
Year: 2018
Price: Members: $49, Non-Members: $79
Body of Knowledge Domain: Prospect Research

Primary Competency: PR:Competency 4: Utilizing Research Resources
Secondary Competency: RM:Competency 1: Prospect Pool/Base Analysis
Tertiary Competency: RM:Competency 5: Moves Management
Intended Audience Level: Level I, Level II
Gifts from patients and families have produced programs, wings, buildings and have endowed professorships and research funds. Yet, success stories are often anecdotal, sporadic – and sometimes unanticipated. The team at the University of Rochester Medical Center challenged themselves to build a program that would build strong partnerships with providers and produce consistent fundraising success. Prospect development best practices were critical in designing the system, analyzing results to enhance strategy and demonstrating success. In just a short amount of time, URMC has done just that, realizing a quadrupling of referrals from providers and a 67 percent increase in dollars raised from patients. 

In this session, we will share the keys to designing a successful patient and family giving program as well as our lessons learned along the way. Choosing the right people and scaffolding them with the infrastructure, training and coaching to be successful takes a bit of science and a bit of art. At the conclusion of this presentation and discussion, you will have an enhanced understanding of both.

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