Changing Face of Prospect Development

Presenter: Bruce Wenger and Andrew C. Schultz, Bentz Whaley Flessner  
Year: 2013
Price: Members: FREE Non-Members: $39
Body of Knowledge Alignment:
Domain: Data Analytics
Competencies and Levels:  

  • Competency 1: Cross Industry Standard Process for Data Mining (CRISP-DM) Competencies, Level I & Level II
  • Competency 2: Project Management, Level I & Level II
  • Competency 3: Data Manipulation Skills, Level I
  • Competency 4: Statistical Techniques and Competencies, Level I  
  • Competency 5: Visualization/Reporting Techniques and Competencies, Level I & Level II
  • Competency 6: Communication, Level I & Level II
  • Competency 7: Fund Raising Knowledge, Level I & Level II
  • Competency 8: Analytics and Campaign, Level I & Level II
  •  Competency 9: Change Management/Strategic Thinking, Level I

In the age of Big Data, analytics is changing the way we approach prospect development.  By focusing on propensity, carefully  crafted predictive models are identifying  those prospects that “will” make a major gift not just those that “could.”  This however is only the beginning.  Analytics is already providing insights into which gift officers will be successful and how many visits may be necessary to close a gift.  Annual funds are focusing resources on what the next ask should be and through what channel the ask should be made based on data rather than tradition.  Join us for an exploration of the role data science is playing in philanthropy and a look at what may be coming

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