Data for Sale: Collecting and Using Data for Prospect Research

Presenter: Katherine Swank, Senior Consultant, Target Analytics
Year: 2016
Price: Members: FREE; Non-Members: $39.00
Body of Knowledge Alignment:
Prospect Research 3, 4, & 9; Relationship Management 1, 12, 13, & 15; Data Analytics 8
Competencies and Level: I

  • PR: Competency 3: Ethics, Level I
  • PR: Competency 4: Utilizing Research Resources, Level I
  • PR: Competency 9: Organization and Fundraising Knowledge, Level I
  • RM: Competency 1: Prospect Pool/Base Analysis
  • RM: Competency 12: Orienting and Training Colleagues
  • RM: Competency 13: Building Internal Relationships
  • RM: Competency 15: General Fundraising
  • DA: Competency 8: Analytics and Campaign

We live in a world surrounded by information at our fingertips. You donor database houses unique interaction with your organization. The internet is a treasure trove of search terms. Partner vendors offer a myriad of appends and insights. However, not all data is created equal. Before you start—or continue—to evaluate what additional information is needed to enable your prospect research, there are a few key questions to consider. Join industry expert, Katherine Swank as she covers the basics of what data is best sourced and best skipped for your prospect research needs. This session will be best for organizations just starting out and looking to learn new best practices. 

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