Database Mining

Presenter: Tanya Ford, Taylor University
Year: 2016
Price: Members: $49; Nonmembers: $79
Body of Knowledge Alignment:
Domain: Data Analytics
Competencies and Levels: 

  • Competency 1: Cross Industry Standard Process for Data Mining (CRISP-DM) Competencies, Level I & Level II
  • Competency 3: Data Manipulation Skills, Level I & Level II
  • Competency 4: Statistical Techniques and Competencies, Level I
  • Competency 5: Visualization/Reporting Techniques and Competencies, Level I
  • Competency 6: Communication, Level I & Level II 
  • Competency 7: Fund Raising Knowledge, Level I & Level II
  • Competency 9: Change Management/Strategic Thinking, Level I

Your database is your best friend for identifying prospects and understanding donors. It is the repository of your organization’s knowledge that helps build a clear picture of each individual. Exploration of this information is an integral part of a successful fundraising program. Knowing what information to consider and how to use it allows researchers to provide fundraising staff with the knowledge needed to create, maintain, and prioritize portfolios for major gifts and campaigns. Let go of the notion that you need to spend thousands of dollars to determine who is hiding in your database. Learn how to easily and inexpensively investigate a new program that will empower your organization.

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