Everything I Needed to Know About Prospect Development, I Learned From World of Warcraft

Presenter: Adrian Owen, Director of Research and Prospect Management, LSU Foundation
Year: 2018
Price: Members: $49, Non-Members: $79

Hear from a world-ranked World of Warcraft player on how her experience competing with some of the top guilds in the world provided deep insights that allowed her to build and operationalize a $1B+ campaign in a way that has led to transparency, collaboration and donor-centric fundraising opportunities. This is a deep dive into the process that got them there and the lessons they learned along the way.

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