Presenter: Paul Mateo, Vice President, Grenzebach Glier and Associates, Inc.
Year: 2020
Price: Members: $49, Non-members: $79
Description: Many organizations received philanthropic dollars from donors who were long lapsed, or who had never given prior to the global pandemic. This session will help prospect researchers maximize wealth screening results and the data the organization collected from newly acquired and reactivated donors, by understanding what they have in common, and what motivates them to give – thereby creating strategies for stewardship, retention, and even understanding which philanthropic priorities might be most attractive to these donors as one or more cohorts.