It’s All About Who You Know: Harnessing Connectors & Relationship Mapping

Presenter: Brett Eaglstein & Velma Hutchins, Relationship Science 
Year: 2014
Price: Members: FREE, Non-Members: $39
Body of Knowledge Alignment:
Domain: Prospect Research

Competencies and Levels: 

  • Competency 4: Utilizing Research Resources, Level I & Level II
  • Competency 6: Prospect Interests and Networks/Relationships, Level I & Level II

The presentation will include discussion of best practices for using social media and new technology to identify connections and relationships you wouldn’t otherwise be aware of. When organizational connectors aren’t closely tied to major gift prospects with six or seven-figure capacity, it is important to employ online tools to map relationships and determine the “six degrees of separation” to these crucial prospects. Join this session for strategies around using relationship mapping that will improve your organization’s fundraising strategy. 

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