More than Donor vs. Non-Donor: Top 3 Segmentation Strategies to Drive Efficiency and Engagement

Presenter: Bailey Benzle, Omatic Software
Year: 2018
Price: Members: FREE; Nonmembers: $39
Body of Knowledge Alignment:

Domain: Relationship Management, Data Analytics, Campaigns

Competencies and Levels:  

  • RM: Competency 6: Prospect Strategy
  • RM: Competency 10: Campaign Management
  • DA: Competency 3: Data Manipulation Skills
  • DA: Competency 8: Analytics and Campaign
  • C: Competency 6: Campaign Analytics, Reporting and Data Management

In this webinar, Omatic Software's Principal Sales Strategist, Bailey Benzle, will share 3 essential tips and best practices to follow for an effective supporter segmentation strategy. Non-profit organizations of all sizes need a thoughtful preparation and execution strategy in order to drive results for their campaigns. The good news? It can be easier than you think to segment more strategically than just donor vs. non-donor. Although segmentation may seem like a daunting tactic, it can be managed in-house with the right people, purpose, and process. During this webinar, you will learn how to bring segmentation in-house and skill-build the resources you have to execute effectively, the importance of the commitment to "always be testing," and what measurement tactics you'll need in place to monitor and optimize your segmentation strategy continuously. 

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