Of, By and For the People: A Presidential Research Liaison Structure in a Campaign

Presenter: Michele Borucki, George Washington University & Natalie Larmon,The George Washington University
Year: 2017
Price: Members: $49; Nonmembers: $79
Body of Knowledge Alignment:
 Campaigns, Prospect Research, Relationship Management

Competencies and Levels: 

  • CA: Competency 7: Collaboration and Relationship Building, LI
  • PR: Competency 10: Research and Campaign, LI
  • RM: Competency 13: Building Internal Relationships, LI

Come learn how George Washington University's Research and Relationship Management team developed a unique campaign structure featuring a specialized presidential cohort. While ensuring that the president’s office receives high-quality research deliverables, these prospect development professionals also continue to manage their strategically-selected central liaison relationships, maintaining ownership over their research product, prospect strategy sessions, campaign-focused portfolio management, and professional development and projects. Presenters will share how this set up enabled Research and Relationship Management to have direct impact on campaign outcomes.

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