P2P Predictive Analytics: Crystal Ball to Success

Presenters: Shana Masterson, Principal Strategy Consultant, Blackbaud
Alan Dix, Senior Solutions Manager, Blackbaud
Year: 2018
Price: Members: $0, Non-Members: $39
Body of Knowledge Domains:

  • Prospect Research
    • Competency 2: Prospect Research Essentials
    • Competency 5: Financial Capacity Evaluation and Wealth Indicators
    • Competency 6: Prospect Interests and Networks/Relationships
    • Competency 7: Screenings
    • Competency 10: Research and Campaign
  • Relationship Management
    • Competency 1: Prospect Pool/Base Analysis
    • Competency 3: Relationship Management Database Management
    • Competency 6: Prospect Strategy

  • Data Analytics
    • Competency 6: Communication
    • Competency 7: Fund Raising Knowledge
    • Competency 8: Analytics and Campaign
    • Competency 9: Change Management/Strategic Thinking
  • Campaigns
    • Competency 5: Prospect and Portfolio Management
    • Competency 6: Campaign Analytics, Reporting and Data Management
    • Competency 7: Collaboration and Relationship Building
    • Competency 8: Campaign Constituent Engagement
  • Level I: Fundamental

Like a crystal ball guiding the believer through magic predictions of the future, big data and predictive analytics can guide your organization by providing insights into your peer-to-peer fundraising participants’ future actions, helping you develop more effective strategies to attract new supporters, retain your existing participants, and raise more money. This session begins with a “state of the union” overview of peer-to-peer fundraising before moving on to a discussion of various cutting-edge analytic tools and concluding with a practical discussion of how NPOs can use these tools to drive outstanding ROI.

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