Elizabeth Conner
Presenters: Shana Masterson, Principal Strategy Consultant, Blackbaud
Alan Dix, Senior Solutions Manager, Blackbaud
Year: 2018
Price: Members: $0, Non-Members: $39
Body of Knowledge Domains:
- Prospect Research
- Competency 2: Prospect Research Essentials
- Competency 5: Financial Capacity Evaluation and Wealth Indicators
- Competency 6: Prospect Interests and Networks/Relationships
- Competency 7: Screenings
- Competency 10: Research and Campaign
- Relationship Management
- Competency 1: Prospect Pool/Base Analysis
- Competency 3: Relationship Management Database Management
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Competency 6: Prospect Strategy
- Data Analytics
- Competency 6: Communication
- Competency 7: Fund Raising Knowledge
- Competency 8: Analytics and Campaign
- Competency 9: Change Management/Strategic Thinking
- Campaigns
- Competency 5: Prospect and Portfolio Management
- Competency 6: Campaign Analytics, Reporting and Data Management
- Competency 7: Collaboration and Relationship Building
- Competency 8: Campaign Constituent Engagement
- Level I: Fundamental
Like a crystal ball guiding the believer through magic predictions of the future, big data and predictive analytics can guide your organization by providing insights into your peer-to-peer fundraising participants’ future actions, helping you develop more effective strategies to attract new supporters, retain your existing participants, and raise more money. This session begins with a “state of the union” overview of peer-to-peer fundraising before moving on to a discussion of various cutting-edge analytic tools and concluding with a practical discussion of how NPOs can use these tools to drive outstanding ROI.
