The Value of Predictive Analytics

The Value of Predictive Analytics
Presenter: Connor Kasey, Consultant, Analytics, Grenzebach Glier and Associates
Year: 2015
Price: Members: FREE, Non-Members: $49
Body of Knowledge Domains: Prospect Research, Relationship Management, Data Analytics, Campaigns
Competencies and Levels:

Domain: Prospect Research, Level I

  • Competency 2: Prospect Research Essentials 
  • Competency 4: Utilizing Research Resources 
  • Competency 5: Financial Capacity Evaluation and Wealth Indicators 
  • Competency 7: Screenings
  • Competency 10: Research and Campaign 

Domain: Relationship Management, Level I

  • Competency 1: Prospect Pool/Base Analysis
  • Competency 5: Moves Management
  • Competency 7: Portfolio Management 
  • Competency 8: Pipeline Management 

Domain: Data Analytics, Level I

  • Competency 4: Statistical Techniques and Competencies 
  • Competency 8: Analytics and Campaign 
  • Competency 9: Change Management/Strategic Thinking

Domain: Campaigns, Level I

  • Competency 2: Campaign Planning, Feasibility and Goal Setting 
  • Competency 5: Prospect and Portfolio Management

Everyone knows that predictive analytics can complement prospect identification, research, and management, but it can also do so much more—learn how to view predictive analytics as a diagnostic tool that enables you to assess campaign readiness and progress; inform portfolio, pipeline, and moves management; and realize opportunities for growth. Come away with insights on how to determine when the time is right, get buy-in from development leadership, and apply basic concepts gleaned from large-scale projects to your own in-house projects on a smaller scale.

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