Research-Driven Prospect Portfolios

Presenters: Briana Cons & Sandra Campero, Arizona State University
Year: 2011
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Relationship Management
Competencies and Levels:  

  • Competency 1: Prospect Pool/Base Analysis, Level II
  • Competency 3: Relationship Management Database Management, Level I
  • Competency 4: Relationship Management Reporting, Level I 

Domain: Data Analytics
Competencies and Levels:  

  • Competency 1: Cross Industry Standard Process for Data Mining (CRISP-DM) Competencies, Level I 
  • Competency 7: Fund Raising Knowledge, Level I 

The presenters will share award-winning model for identifying prospects with the greatest capacity. Learn about opportunities that surfaced and led to the development of a newer model working with philanthropic screening to reveal more potential beyond wealth screening.

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