Strategies for Managing Prospect Data

Presenter: Chris Brakenbury, Ohio State University 
Year: 2014
Price: Members: $49, Non-Members: $79
Body of Knowledge Alignment:
Domain: Relationship Management

Competencies and Levels: 

  • Competency 1: Prospect Pool/Base Analysis
  • Competency 2: Relationship Management Policy
  • Competency 3: Relationship Management Database Management
  • Competency 4: Relationship Management Reporting
  • Competency 6: Prospect Strategy
  • Competency 9: Fundraiser Performance 

Data integrity is critical to the success of any fundraising organization. Organizations need to collect, store, interpret, and use records as consistently and accurately as possible in order to guarantee that the right decisions are made from leadership all the way to the front-lines. Using the prospect management data practices of The Ohio State University, we will take a look at many valuable and practical tactics that you can apply to your own organization to ensure successful fundraising.

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