As much as gift officers need to identify a specific approach for each of their prospects, they also need to determine the best strategy for working with frontline staff. Eric Rezsnyak, director of prospect management and research provides four strategies for building better internal relationships.
Boosting morale, reevaluating pipelines and considering long-term effects are all concerns of prospect development professionals during this time of economic uncertainty. In this Q&A, Senior Consultant at Marts & Lundy, Karen Greene, suggests tips for moving forward.
Prospect development professionals strive for objectivity in their work, but internal biases can inevitably creep in from time to time. Author Sharise Harrison discusses how she uses mindfulness to create awareness and inclusion for prospects.
Content created for fundraising campaigns should capture your audience members' attention, but we must be aware of the types of stories we tell. Learn how you can use strength-based storytelling to create positive narratives.
Catch up with all the latest news on what Apra chapters around the country have been doing in Q1 2020.