While advancements in data science have made it easier for prospect researches to do their jobs, little is discussed on how to dissect and effectively present data. Cannon Brooke offers recommendations for navigating this challenge and sharing information that resonates with key stakeholders.
Building a comprehensive campaign has its challenges, especially in times of uncertainty. Jeanne Sharp and Tilghman Moyer discuss working on a campaign that saw starts and stops through 9/11 and a fraught presidential transition on campus, and what others can learn from it in the era of COVID-19.
In July 2019, major gift officers at George Washington University pleaded for an increased quantity of prospect leads. Managing Director of Research and Relationship Management, Anne Dean, talks about their newly implemented process through the lens of a recent campaign with a museum.
Identifying prospects effectively is one of the prospect development industry’s most prominent challenges. Liz Clark and her colleagues at Creighton University came up with a pipeline development process to ensure accuracy from beginning to end.
A connection score is one of the ways organizations can determine how likely an individual is to make a gift. Former George Washington University employee Lindsey Nadeau and technical analyst Marisa Ontko teamed up to provide insight on they implemented connections scores, and how you can too.