Recent Articles
Posted By: Jennifer Huebner
Thu Jul 9th, 2020
As we ramp up to Advance Tomorrow: The Prospect Development Virtual Experience, Connections editorial committee member Jennifer Huebner spoke with Prospect Development Conference Chair Lindsey Nadeau about her planning process, changes to this year’s event and what attendees can expect.
Posted By: Jason Shults
Thu Jul 2nd, 2020
If you ask “why” enough, you will eventually uncover motivations, beliefs or the root cause of an issue. Learn how this process led the University of Arizona’s prospect development team to look at data differently in an exploratory frequency analysis and find new avenues for research.
Posted By: Cannon Brooke
Tue Jun 16th, 2020
While advancements in data science have made it easier for prospect researches to do their jobs, little is discussed on how to dissect and effectively present data. Cannon Brooke offers recommendations for navigating this challenge and sharing information that resonates with key stakeholders.
Posted By: Ian T. Wells
Thu May 21st, 2020
Have you ever considered working as freelance prospect researcher? Hear directly from Ian T. Wells’ experience, as he addresses three myths and one half-truth about this intriguing, yet challenging, career path.
Posted By: Brian Robertson
Thu May 7th, 2020
At the University of Missouri, the prospect development team set out to review its affinity scoring system by creating a secondary system that solely used predictive modeling. Learn about the team’s conclusions and lessons learned.
