Recent Articles
Posted By: Jacob Astley
Thu Dec 5th, 2019
The evolution of social media has given prospect development professionals an inside look into donor prospects’ lives. Learn how Jacob Astley from Oklahoma State University uses social media to optimize its campaigns.
Posted By: Chris Brakenbury
Thu Nov 14th, 2019
Gift tables are like jigsaw puzzles — they require prospect development teams to solve small, intricate pieces before seeing the big picture. Learn how The Ohio State University tackles gift tables to elevate its campaigns.
Posted By: JoAnn M. Manuccia
Thu Nov 7th, 2019
In the early stages, prospect researchers seek out the motivations of potential donors, which at times may coincide with religious beliefs. Prospect researcher Jo Ann Manuccia used her experience working with Jewish donors to outline Jewish communal traditions that influenced their giving.
Posted By: Andrea K. Heitz
Thu Oct 17th, 2019
Career changes can be difficult, but with the right connections, you may discover your dream position. In this feature, senior director of prospect development Michelle Franke discusses how work relationships helped her navigate various opportunities throughout her career.
Posted By: Melody Song, MA, CFRE
Thu Aug 29th, 2019
It’s not a single person’s job to support diversity and inclusion – it’s a group effort. Industry professionals recently hosted a #solveathon to provide insights on common diversity and inclusion topics. Learn the action items attendees suggested for organizations’ future initiatives.
