The evolution of social media has given prospect development professionals an inside look into donor prospects’ lives. Learn how Jacob Astley from Oklahoma State University uses social media to optimize its campaigns.
Gift tables are like jigsaw puzzles — they require prospect development teams to solve small, intricate pieces before seeing the big picture. Learn how The Ohio State University tackles gift tables to elevate its campaigns.
In the early stages, prospect researchers seek out the motivations of potential donors, which at times may coincide with religious beliefs. Prospect researcher Jo Ann Manuccia used her experience working with Jewish donors to outline Jewish communal traditions that influenced their giving.
Career changes can be difficult, but with the right connections, you may discover your dream position. In this feature, senior director of prospect development Michelle Franke discusses how work relationships helped her navigate various opportunities throughout her career.
It’s not a single person’s job to support diversity and inclusion – it’s a group effort. Industry professionals recently hosted a #solveathon to provide insights on common diversity and inclusion topics. Learn the action items attendees suggested for organizations’ future initiatives.